Mindf*ck.
Inside Cambridge Analytica’s Plot to Break the World
Author: Christopher Wylie
The perfect partner to our No. 7 book of the year, Mindf*ck unpacks the story of Cambridge Analytica and its role in the 2016 US-presidential election and the UK Brexit vote. In 250 tight and entertaining pages Wylie, who was at the centre of events, explains how data accessed from facebook was ‘weaponised’ to swing an election and reshape the European Union forever.
“Mindf*ck demonstrates how digital influence operations, when they converged with the nasty business of politics, managed to hollow out democracies. . . . [Wylie’s] personal story, woven into the book’s narrative, illustrates the confusion of our current political era … [while making] clear how important the virtual world is to personal identity for his generation and those that follow.”—The Washington Post