Author: Shoshana Zuboff
Zuboff’s message is simple – our freedom is at stake – as the lords of Silicon Valley use our personal data to control what we see and do and the position that we are afforded in society. No longer ‘cogs’ in the machine we have been rendered as bytes in algorithms of code, with the future of democratic society under direct threat.
“Many adjectives could be used to describe Shoshana Zuboff’s latest book: groundbreaking, magisterial, alarming, alarmist, preposterous. One will do: unmissable… As we grope around in the darkness trying to grasp the contours of our digital era, The Age of Surveillance Capitalism shines a searing light on how this latest revolution is transforming our economy, politics, society – and lives.”―John Thornhill, FINANCIAL TIMES